Not sure what you mean by "vertically integrated" they do not own cattle ranches... | Hacker News

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		throwawayboise on March 2, 2021 \| parent \| context \| favorite \| on: Beyond Meat signs global supply deals with McDonal... Not sure what you mean by "vertically integrated" they do not own cattle ranches or potato farms. They buy Heinz or Hunts catsup, etc. They do have a lot of proprietary recipes and process, but the ingredients are mostly sourced from other wholesale producers.

erichurkman on March 2, 2021 [–]

The cattle ranches and potato farms don't have their names or logos on the burgers or fries. McDonalds can swap them out at any time.

Soda, on the other hand, is Coke's product and brand completely.

throwawayboise on March 2, 2021 | [–]

Yes, this is hardly different from any other restaurant.

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