To be clear - the component controls the entire media console which has climate controls, the backup camera, defrost settings, all the media, etc. etc. etc. You can't replace the component without disassembling a huge portion of the interior of the car. So either "the component should not need to last the full vehicle life cycle" and people are expected to drive their $100k Teslas without the giant center console working, or it's not actually a "wear" component and they should be responsible for fixing it.
How is it any different than a tire? You pay to get a tire replaced when it’s worn out, and it is therefore considered a wear item. eMMC is the same, just on a longer timeline (and honestly, shouldn’t be expensive to replace. It really shouldn’t be more than $50, and if it is, the car should be able to use some kind of external storage for writing all the telemetry to that’s separate from the computer needed for the car to work)
Tyres are the only part of the vehicle intended to contact another surface, the road, while the vehicle is in use.
Any idiot can see, and has a reasonable expectation, that tyres will need replacing at regular interval.
It's less obvious to the average driver that, say, the cabin air filter will need replacing from time to time. A mechanic or vehicle enthusiast should be expected to know this and replace it.
It's a whole lot less obvious your car's "computer memory" will wear out.
They're not even in the same ball park.
The average driver probably doesn't know about flash memory wear-levelling, and shouldn't have to.
