Making a keyboard that has the selling point of "being good on the Apple Watch" seems like a fragile business model to begin with, when Apple's goal should be implementing the best possible keyboard. This has struck custom keyboard vendors in the past(e.g. Gboard stealing basically all custom keyboard market share by implementing stand-out features). Please correct me if I'm missing something.
Hope the he can rectify the situation, and in the worst case, possibly rebrand.
A reasonable analogy might be competitive gaming, where the author is trying to be the best of the best and achieve rank 1 on a competitive ladder, but he's losing because the rank 1 player is cheating.
You're suggesting they play a different game because the maker of this game is allowing a cheater to nullify the results of the competitive scene.
Do you see how it might poor form to tell a person trying to be the best in the world at one specific game to simply play a different game?
That's potentially kind of a straw man though. Your suggestion isn't necessarily wrong.
No his point is to stop playing games anyone can play (including the console maker who has a tremendous incentive to be the best at the game), and build a business with a sustainable competitive advantage.
I’ve built an entire business around OS enhancements before, it’s like picking up nickels before a steamroller.
Hope the he can rectify the situation, and in the worst case, possibly rebrand.