The example session makes it clearer that they are talking about fake social proof and artificial urgency (if the promotion ends in 15 minutes, it is a fake one created just when you entered the site, real ones last until a round time or for days). Unless the examples are misleading, they should just name those categories better.
Totally, I agree that some of their specific examples mention this. Reading the whole site, it was not clear to me whether they holistically viewed "being honest about these things" as inside or outside the scope of their categorization, which prompted my comment
