> Netflix's product is the opposite of a feature. A feature is reproducible, which Netflix's media is not, and they are the only place to get it.
Apple, Google and Microsoft have shown they want to compete directly in streamed video market (and similarly the online music market.)
They might not have successfully competed against Netflix yet, but I have no reason to believe that one of them couldn’t come up with a better product with better platform integration, and Netflix becomes another Hulu in the middle runners.
The point is if Netflix creates media that people want to consume, they have to go to Netflix to get it (legally).
If Dropbox creates software that performs a task, it can be copied (to a sufficient degree) by Google/Microsoft/Apple/Amazon and people can get it there.
Apple, Google and Microsoft have shown they want to compete directly in streamed video market (and similarly the online music market.)
They might not have successfully competed against Netflix yet, but I have no reason to believe that one of them couldn’t come up with a better product with better platform integration, and Netflix becomes another Hulu in the middle runners.