Yah, it's definitely not "the one perfect idea to fix the problem." Tho, FWIW, I think that Uber and Amazon and the Xbox division were all working towards profitability the entire time. By contrast, I don't believe Google has ever said they intend to make Keep profitable. This wouldn't be the first time the regulators are given the responsibility of telling the difference between incompetence and bad luck v.s. anticompetitive malfeasance.