I just sold my position on DBX. I used to be bullish on Dropbox and I'm a loyal user, but the reality is that Wall Street doesn't appreciate this space given how commoditized it has become.
Unfortunately I have started to believe them. There's really no recent breaktroughs or interesting bets coming from Dropbox. Also the fact that migration is as simple as dropping their folder into the folder of something like Drive or iCloud makes that supposedly sticky factor not real.
Paradoxically what was their UX breakthrough will be their demise, given how easy is to migrate out.
Unfortunately I have started to believe them. There's really no recent breaktroughs or interesting bets coming from Dropbox. Also the fact that migration is as simple as dropping their folder into the folder of something like Drive or iCloud makes that supposedly sticky factor not real.
Paradoxically what was their UX breakthrough will be their demise, given how easy is to migrate out.