Precisely, yes. And then this makes you wary of subscription-based software in general. At one point it seemed that an "extended Moore's law" (if not CPU transistors, then the general cost of compute, memory and storage) and the beauty of near-zero marginal costs would lead to a bright "there's an app for that" future. I remember Evernote launched at some point an iOS app to store food reviews, it was glorious. But now the future seems darker. Bean counters have finally noticed the windfall that's the extreme economies of scale in internet businesses. There's no "singularity" of accelerated tech change. I'm tech-savvy enough to roll out a personal blog stored on my custom sqlite format, but isn't it safer if I just write longhand and file it physically? Use the typing process for proofchecking. Decelerationism.