Yeah I was thinking about this -- when you try to innovate via policy, do you basically start at the bottom? That is, do you have to more or less a) match features with the incumbent, b) baseline need to meet the incumbents user volume (or a substantial fraction) and c) be able to benefit from the scale that the incumbent already benefits from?

Or can you throw money at it until you have those? TIDAL seems to be trying the "throw money at it until it's winning" strategy...