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Amazing, well-written, entertaining and informative. A worthy read.

One takeaway: Barilla, which was once vilified for a perceived anti-gay stance (based on one offhand comment) has completely embraced human rights and now gets a perfect score from important institutions on LGBTQ issues. I'll buy their pasta again.




It must be exhausting to shop. You have to analyze and scrutinize each brand and determine if they meet the current requirements of the day. Is there an up-to-the-minute app or hotline one can use to check every brand of every product one purchases in real time at the shop?


Cute. No, I just heard about their intolerance and veer slightly to the right to a different brand when facing the shelf. Not exhausting at all.

Similarly I quit going to Chick Fil A. At first I'd just ask the clerk "Is this a hateful message day? I don't want to be seen as endorsing your company's hateful message." But the poor clerk didn't know how to answer, so I just walk to another shop (next door) instead. Again, no effort.


But are you aware of the political and cultural opinions of the owners of the brand you bought instead?




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