Two thoughts here: first of all, the ROI on this marketing stunt is amazing. It's been covered in so many outlets, gotten positive PR, and just looks great for KFC. Can't have cost more than $100k to get the casemod built and the marketing executed. Excellent move coming from a fried chicken company.
Secondly: there is actually a really clever bit of engineering here. There's a grill on top (!). This is using the heat generated by the machine. So the cooling here is basically a heatpipe used to grill chicken. I've never seen heat being used in such a way in a console. I think it's really creative and shows good UX thinking (at least within the constraints).
I wonder if there are interesting ways the heat from a CPU or GPU could be used. Maybe to power fans? It reminds me of how scooters charge up their batteries by having the wheels spin. What other applications could there be?
Basically they install 'heaters' in your house which are actually servers in disguise. I think they also have a boiler now.
They're not the only ones though - I believe that in a number of places in Northern Europe, if you want to setup a datacenter in town, it has to be plugged to a (public?) water heating system.
I can't help but feel this a silly gimmick and waste of engineering time.
The practicality of this whole thing feels non existent, creating a product for a market that does not exist (people who wanted chicken warmers in their PC) - this just feels like a exercise in creating more unnecessary e-waste/plastics.
Check out the comments on the youtube videos and on twitter. I think the KFC team understood their audience really well here, and appealed to a sense of humor most companies don't understand.
It’s too transparent for me to even ironically play into the joke, but yeah I mean it’s not much more than a custom case. I don’t mind the joke. Honestly at least 2 people on their team will go around saying “outrage is still good PR” so if you’re trying not to let them win....
Obviously this marketing campaign only worked because they went through with fab. The joke didn’t make headlines, the lengths they went to did.
It’s not purely landfill. Those dumb cases will do their job. As a marketing campaign, they obviously won this one
"The first time Peter Thiel spoke at YC he drew a Venn diagram that illustrates the situation perfectly. He drew two intersecting circles, one labelled "seems like a bad idea" and the other "is a good idea." The intersection is the sweet spot for startups."
Secondly: there is actually a really clever bit of engineering here. There's a grill on top (!). This is using the heat generated by the machine. So the cooling here is basically a heatpipe used to grill chicken. I've never seen heat being used in such a way in a console. I think it's really creative and shows good UX thinking (at least within the constraints).
I wonder if there are interesting ways the heat from a CPU or GPU could be used. Maybe to power fans? It reminds me of how scooters charge up their batteries by having the wheels spin. What other applications could there be?