There’s a classical studies word for that pattern: boustrophedon, with the same agricultural origin and motivation, only it refers to oxen ploughing a field, not a lawnmower mowing.
This is a good argument against horizontal scrolling. They make the point that it's good be able to select just the columns you want. The broader design question is what columns (information) will best support the user's judgment to be made - as expressed through the comparison at hand.
> Why wouldn't user just use the same pattern turned 90 degrees for horizontal scrolling?
Could be it doesn't work as well; while obviously eyes can move in n all directions, it's possible long left-right sweeps with small up-down adjustments are more natural/comfortable than swapping the axes.
Certainly horizontal scanning seems to be more a common activity generally, so it would make sense for it to be favored.