I hope the other commenter's idea of "right on-call practices" involve hiring enough employees to give a humane on-call schedule, and compensating appropriately for the on-call time. That's my idea of the right on-call practices, and would go very well with "add 2 zeroes" in the pricing of that SLA.
I had a manager tell me we can't hire people to be low productivity people just because we need people in the rotation. Idk if I agree with that, though I guess I get the point.
In that case, just contract with skilled infrastructure consultants (whether as individuals or through multi-person consultancies) to share on-call duties with your infrastructure employee workforce on an as-paged basis rather than hiring them full-time.
Oh you want the 30min SLA? Add 2 zeroes
The company then institutes the right on-call practices, ensures support staff is trained, triage is correct, etc