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I remember a period of time when it seemed like Evernote was going surge past all the other cloud-document providers. They seemed to be doing everything right. Then they sputtered out. I still pay for Evernote because ... they're holding a huge amount of my old notes that I don't quite know how to get out. But I never add anything new to Evernote.

I could tell a similar story about Notion, though it is newer. While Evernote doesn't give you enough affordances, instead almost forcing you do use its internal search for everything, Notion gives you far too many affordances, leading to a tendency to create monstrous, unusable systems where information goes to die. Also, it is slow.

Google Docs, on the other hand, has been a consistent workhorse for both my personal and professional needs ever since its inception. Google Docs does exactly what it needs to do and nothing more. In Google Drive, you move a Doc file around the way you would move a file around on your computer. Docs/Drive have never lost data due to a sync issue, or left me confused about where a file went. I like this. I want it to stay this way.

As for the UX on the Google Analytics ... yeah, the Facebook Ads interface is also completely opaque. I feel like this class of products is being optimized for something other than the feeling of transparency, and is instead cultivating particular workflows used by power users.




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