I didn’t go into Shortcuts as it has its own set of flaws: poor granularity, poor composability, excessively complex and expensive to extend. And it’s still not quite clear how Apple mean to position it so that it connects to users’ aspirations and needs. Within Siri? within Apps? In between? All fixable, but ultimately depends on Apple’s priorities and investment, not to mention how good a handle they have on the problem themselves.
What Shortcuts does undeniably have is youth, looks, and an established following; and never underestimate the value of those. AppleScript may be built on a better technical foundation, but that don’t mean squat if it can’t bums on seats. And the bottom fell out the AppleScript market a decade ago.
However, being an outside product is absolutely no disadvantage. I’ll rate a passionate team of third-party devs with a vision over in-house chair-warmers going through vague motions with zero direction or objective. Being within Apple can be a huge advantage in that it offers prime positioning within the OS itself; but that’s of no use if you’ve got no clue how to deliver a desirable product and sell it to customers in the first place (<cough>Soghoian</cough>).
Whatever the strengths and weaknesses of their product, the Shortcuts team cut their teeth and proved themselves out in the real world. I don’t doubt Apple bought WorkflowHQ as much to get those people as their product. As change of blood goes that was badly overdue.
What Shortcuts does undeniably have is youth, looks, and an established following; and never underestimate the value of those. AppleScript may be built on a better technical foundation, but that don’t mean squat if it can’t bums on seats. And the bottom fell out the AppleScript market a decade ago.
However, being an outside product is absolutely no disadvantage. I’ll rate a passionate team of third-party devs with a vision over in-house chair-warmers going through vague motions with zero direction or objective. Being within Apple can be a huge advantage in that it offers prime positioning within the OS itself; but that’s of no use if you’ve got no clue how to deliver a desirable product and sell it to customers in the first place (<cough>Soghoian</cough>).
Whatever the strengths and weaknesses of their product, the Shortcuts team cut their teeth and proved themselves out in the real world. I don’t doubt Apple bought WorkflowHQ as much to get those people as their product. As change of blood goes that was badly overdue.