100 years ago, most newspapers were party organs. Local political parties wanted "their guy" getting favorable coverage.
Later on, once ads became a major source of revenue, most newspapers realized that being completely one sided hurt ad revenue. After all, if you want to advertise your furniture store, don't you want to sell to everyone in your area regardless of their party?
Now with intelligent/micro-targeted ad systems and minimal geographic limitations, those previously "too small to matter" niches are suddenly worldwide and large enough to be a useful segment on their own.. so many organizations can say/do what they want up to the line of defamation/slander protections, if any.
Later on, once ads became a major source of revenue, most newspapers realized that being completely one sided hurt ad revenue. After all, if you want to advertise your furniture store, don't you want to sell to everyone in your area regardless of their party?
Now with intelligent/micro-targeted ad systems and minimal geographic limitations, those previously "too small to matter" niches are suddenly worldwide and large enough to be a useful segment on their own.. so many organizations can say/do what they want up to the line of defamation/slander protections, if any.