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I was excited by the vision of Dex (a YC company), but its sign up process is so full of friction, I had to look for other Personal CRM solutions.



You aren’t kidding. A 13 question survey AND a 15 minute call to review the app before I can sign up? Plus, there are no available times to call in December. Yeesh.


Founder of Dex here! Apologies for the involved flow + being booked through December. Since everyone manages relationships differently, we've found it a valuable step for our new users. ('do things that don't scale'). If you send me a note (you'll have my email from completing the survey), also happy to send self-service instructions as well.


Valuable step for new users that complete it. Not too valuable for anyone that just walks away.


Hi Kevin, I sent you an email last week asking if I can skip the call and have not heard back. Would you check my email from junwon@product.ceo, activate account, and send me the self-service instruction?




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