To be fair these are not trends per se, these are similarity patterns in Logolounge submissions. Logo design community is very large and diverse, and while there is some stylistic and conceptual copying and imitation, it tends to be a self-limiting phenomenon, simply because a good logo needs to be unique.
It is also worth noting that Logolounge is basically an annual lottery with $100 entrance fee with the prize being an inclusion in one of their books. Not every logo designer enters, nor does the stuff they receive is all high-quality original work. So the trends they are seeing while interesting are not exactly representative.
Another trend I'm seeing a lot of is the "Script" logotype reminiscent of hand painted signs from the 50's. Three pop to mind: AirBNB, Frid.ge, and Instagram, but I know I have seen many others. It's a great look the only question is how well it will hold up relative to more pure geometric forms.
Very true! And a lot of these logo's have a nice design but are not designed to be a good logo. A good logo includes:
Being readable / recognizable when small
Being readable / recognizable when printed in black/white/gray (fax/copier)
Because maybe one time you want to print your logo on a pen or something other small. Or someone might copy your document under a bad copier. A logo is more than just a great picture.
This reminds me too much of the colourlovers "trends" that tend to be more representative either of little-changing, long-term trends or whatever sampling bias they might have at any given moment.
>It feels like what people believe a logo to be is also becoming more transcendent.
I don't understand why so many people write like this. It's a logo, not a metaphysical experience. It seems everyone involved with "design" read the Pepsi Redesign doc [1] and took it as a lesson in good writing.
I'm not denying that trends in design exist, but they tend to be much slower than year by year. This type of article is just about establishing Logolounge's brand.
Absolutely, I thought the variable logos were a really awesome idea and would be very engaging for users to look at it.
Even if they don't understand it at first, think of it as a well-liked art piece or a clever idiom that requires your friend to explain it to you first. Blowing minds with your logo - good idea.
can you explain? when i open the link it moves (the left hand side shrivels up). but then it seems to be stationary. why is it clever? what is it representing?
how do you know it's connected with that data? and what data, exactly, is it showing? the wind is from the NW but it's extended to the SSE (at least for me, now). and there's no indication of what temperature might be - is that colour?
maybe something isn't working for me? when i hover over it, all that changes is the text at the side, giving the weather info i just described.
i can't believe everyone thinks this is so clever just from looking at that page. is it well known through winning an award or something? in other words, does it require additional knowledge to appreciate? and, if so, doesn't that mean it's not as great as the cognescenti believe?
It is also worth noting that Logolounge is basically an annual lottery with $100 entrance fee with the prize being an inclusion in one of their books. Not every logo designer enters, nor does the stuff they receive is all high-quality original work. So the trends they are seeing while interesting are not exactly representative.