Article is somewhat click bait, it refers to "market share" which I would usually assume to be be the installed base. Instead the Japanese source explicitly says (if I can trust google translate) that this figure refers to sales only. Hard to say the overtook the market, they took the crown for sales in a single month so far.
> Article is somewhat click bait, it refers to "market share" which I would usually assume to be be the installed base.
Pepsi and Coke have "Market Share"... it doesn't refer to the number of houses with Coke in their fridge. Market share is sales share over a period of time.
This particular sampling is pretty worthless though because measuring "Market Share" over a 2 week timeframe is questionable due to launch windows.
Install Base and Market Share are completely different concepts.
Market share is a simple measure of this year's sales. Install base is only relevant to things which are used over a period of years. Coke and Pepsi have market share but not an install base. Linux has an install base, but market share isn't a relevant metric.
A closely related industry where you can see this phenomenon most clearly is video games, especially when a new generation is released.
Everyone talks about the new consoles’s market shares when they are released. If market share meant installed base, however, the numbers would look like 0.001% vs 0.000101% as opposed to the 40 vs 60% market share numbers people do use.
