The thing that led me to it was halfway through, when I moved the cursor on top of the text and there was some popup, at which point I yelled, WTH is that crap site with some broken JS advertising! I moved the mouse away but kept moving it in by pure reflex. It took me a whole minute to realize it was Google Translate.

Before I actually noticed that, "snapshot'ov" actually made me laughed, genuinely (mis)taking it for some sort of pun.