Interesting read. But the best part for me was learning about a new free 411 service. At least once a week, I start to call Goog411 before sadly remembering the service was discontinued.
Is it really an interesting read? (this isn't a criticism of bimbly, more at poor quality blog posts in general (a particular bee in my bonnet at the moment))
The blog post basically consisted of a made up example to make a point that the blog author felt was valid. Now I happen to agree with the basic point the author was trying to make, but I think it's a reflection on the really poor quality of so many blog posts where people have some idea they want to pitch as insightful and then they fail to do any actual research and/or wrap it in a made up story. The 'parable' is pretty worthless when people like Indygreg above state that the motivations that the author guessed at was completely wrong.
