>The goal for the investors isn't to increase market share though, it's to increase profit.
Right, but since the wholesale cost of their phones isn't likely to change much at this point, increasing marketshare is the most obvious path to increased profit. Also, with Apple increasingly focused on services revenue, getting more customers into its ecosystem makes perfect sense.
I agree they likely won't go after the low end. This site [0] claims Apple only owns 52% of the high end market so there's lots of room for growth at the mid and high end.
Anyways, since we were comparing Apple to Intel/AMD I assumed we were talking about PC's.
Right, but since the wholesale cost of their phones isn't likely to change much at this point, increasing marketshare is the most obvious path to increased profit. Also, with Apple increasingly focused on services revenue, getting more customers into its ecosystem makes perfect sense.
I agree they likely won't go after the low end. This site [0] claims Apple only owns 52% of the high end market so there's lots of room for growth at the mid and high end.
Anyways, since we were comparing Apple to Intel/AMD I assumed we were talking about PC's.
[0] https://www.gizchina.com/2019/12/08/apple-still-holds-first-...