I know this gets repeated often, but this is simply not true. Apple _does_ make high-end products, and they market themselves as a high-end brand, but Apple has always filled as many market segments as they can. There are plenty examples that prove this statement wrong: iPod Shuffle, iPhone SE, the $250 iPad. They never do deep discounts on their products though, so when they age or go stale they are far overpriced; and they do _not_ make value or budget models.
I know this gets repeated often, but this is simply not true. Apple _does_ make high-end products, and they market themselves as a high-end brand, but Apple has always filled as many market segments as they can. There are plenty examples that prove this statement wrong: iPod Shuffle, iPhone SE, the $250 iPad. They never do deep discounts on their products though, so when they age or go stale they are far overpriced; and they do _not_ make value or budget models.