That's one data point that's particularly interesting to me. As someone who (normally) travels a great deal, I'd probably go with the Air unless there were real throttling compromises, especially given that I use a different computer for multimedia editing at home.
Wish they re-introduce the discontinued Macbook 12 inch with the same specs as air. It weighed only 970grams vs 1.29 kg for air. In fact air feels bulky compared to other light weight laptops like LG Gram, not to mention the design is outdated. Always wondered why Apple killed the smaller model. Perhaps they want to push the iPad pro so killed off the netbook line. The wannabe traveller inside me keep drooling at 12 inch whenever i see it in someones hands. It feels so light and compact. With new M1 silicon, it's the ideal time to bring it back. I would grab it without any thought.
The 12” MacBook could not be updated to newer Intel chipsets due to thermal issues. The single port was also a limitation. Once Apple upgraded the Air to retina, a large part of the market for the 12” was lost. They were too close to each other and cross-competed except for the super portable use cases which was not large enough.
This model of Air is obviously a transition product with new guts in an old shell. I suspect that as Apple introduce fully redesigned, second generation Apple Silicon products, you might see something that is closer to the 12” MacBook.
I'm also hoping for thinner bezels as the current models' ones are just huge compared to Dell's XPS line for example. It's slowly becoming obvious that the design has barely changed since 2016 or so. The 16" model was a step in the right direction, but it's still not even close to what Dell is delivering.
It'd be amazing if they managed to squeeze a 13" screen into the old 12" form factor - you'd still get great battery life thanks to the M1.
It seems like Apple is capable of it—look at the bezels on a new iPhone or iPad. But it would certainly require a whole new shell, which probably takes a while for Apple to design and ramp up because of all the machining involved.
They should probably release an 11" version of the air, I'm not sure a 12" having the same specs as the Air would be viable.
However the interesting part would be what are they gonna do with their iPad Pro line at this point I don't see a reason for it not to run Big Sur or the Bigger Sur they'll release next year and compete directly with the surface.
What I see Apple doing is the following:
iPhone/iPad non-pro continuing to use A series SoCs and run iOS
iPad Pro migrate to M series SoCs and become what is essentially Apple's Surface Pro
Macbook Air 13" and 11" (possibly drop to a single 12" model) with M series SoCs this essentially will be the Surface Laptop/Book competitor
Macbook Pro's will continue as they are 13" and 16" models, if Apple goes for 11" and 13" MBAs they might move the MBP to 14" and 16".
Without discrete GPUs and essentially no way to "upgrade" the CPU to a higher model I don't really see the MBP 13" being viable in the long term tbh, I think they'll need a model that will differentiate it much more from the MBA and unless Apple starts binning their future M series SoCs much more in line with Intel and AMD I don't see them having too much of a range here for upgrades.
So alternatively I also see them dropping the 13" MBP altogether and having only a 15" or 16" on whilst the Air will occupy the smaller form factors.
Convergence can be overrated. Arguably Apple finally made tablets mainstream because they didn't feel the same need to maintain compatibility with their desktop/laptop line that others did.
But it's hard not to see some sort of convergence between mobile, laptops, and desktops over time.
They are doing convergence now with allowing iOS apps on Macs I can definitely see the iPad Pro line being moved closer to MacOS from a UI perspective, especially since the pen now works on all iPads.
I'm definitely part of the target market (well, depending upon my mood) for a <13" laptop for travel. I've never been able to make an iPad-based workflow work for me. If nothing else I spend too much time with my laptop on my, well, lap and nothing with a removable keyboard works for me.
Based on the data I've seen so far, I'm not sure why they even did a with fan Pro variant. Even if the market for an 11-12" model is smaller I'm not sure why they didn't do that instead. I was sure that was going to be the reason they didn't refresh their 12" Intel system.
> Based on the data I've seen so far, I'm not sure why they even did a with fan Pro variant.
The ‘pro’ variant released was the low-end 13, aka the 2 port, formerly the ‘macbook escape’. The 13” line has been bifurcated since 2016, with this one firmly lower-spec’d and powered.
It’s very likely that the ‘4 port’, or high-end 13” pro will make more use of the active cooling, so it was likely worth it to develop the new laptop with it.
The 12 inch is still my favorite MacBook experience, having owned pretty much every form factor since pre-unibody white plastic. Can't wait to see what they can do in that hyper minimal portable niche with Apple Silicon.
haven't used it, but can feel it. you are making me want it more.. wish Steve was alive, he would have perhaps kept it alive at least for bragging rights as smallest, lightest laptop on planet. Still remember Steve jobs introducing air inside an office envelope.
I’m also surprised they didn’t bring that back with an M1. Here’s to hoping it will be released next year to balance out the higher end 16” pro and whatever others come out next yet.
I had the 12” MacBook for a couple years and the form factor was amazing. I backpacked around the world with it. But it was so underpowered, it was barely useful. I found myself using my phone more and more because it was less frustrating. I would love to see what an M1-powered 12” MacBook could be like!
That would be a great device to also include a touchscreen in a mac for the first time... after all macOS is getting more and more touch-capable UI and got iOS app support. :)
But like you said, likely would eat into the iPad market - on the other side, as long as they don't make it a 2-in-1, the iPad should still have more than enough reason to exist.
