No what I mean is that Apple pays import duties to bring the computer into the EU from its point of manufacture. This further increases the cost compared with the US or a duty-free zone like Hong Kong. 30% overall increase of price is what I would expect for import duties + VAT, so Apple isn’t overcharging here.
Oh ok, gotcha. I’m not trying to blame any entity here, just pointing out the price difference that’s larger than the sales tax difference between the EU and CA. Interestingly HK prices for iPhones are almost exactly California prices (within a couple of dollars) even though there is no sales tax in HK - that’s probably on Apple.