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Clayton Christensen has written and talked about how Dell sold their business piece-by-piece. Each individual step seemed like a good move - it lowered costs and increased profits. Until one day the companies they outsourced to had it all and they started selling better computers for less money than Dell.

https://www.forbes.com/sites/stevedenning/2011/11/18/clayton...



It's interesting that the difference between that and Apple is that since Apple controls the OS, nobody else can make a Mac.

Unfortunately for Dell, anyone can make a PC.




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