I have mixed feelings about this. It’s wonderful that Google is making progress on their emissions. But I wonder if their business model is at all compatible with a 0 carbon world. Their entire raison d’être is to convince people to buy things they don’t need. They even have a very targeted flight purchasing service.
This type of behavior we’ve grown accustomed to—of unbridled consumerism and excess—seems like it’s gotta be dialed back if we’re to make any meaningful progress on greenhouse gas emissions as a planet.
I'm sad that people are down voting this, we should start to be honest about it if we want to find solutions to the problem that the world faces.
Through their ad business model, Google (and others like it, you know them) are enabling commerce at a scale never seen before.
Remove the Internet and the world's economy would collapse..
Quick and dirty search - world GDP has grown 420% since 1970, before computers became mainstream.
How much of that is due to computers, the Internet and advertising, I don't know, but I suspect these are major factors.
Through their reach, these companies could have a huge impact, but they do nothing about it except use renewable energy in their data centers.. too little impact imo.
This type of behavior we’ve grown accustomed to—of unbridled consumerism and excess—seems like it’s gotta be dialed back if we’re to make any meaningful progress on greenhouse gas emissions as a planet.