I very much want to be taught and can afford to pay a reasonable amount of money, provided my time is used efficiently. I’m not rich, but I’ve got a lot more money than time to invest.
I’m getting my money’s worth if you efficiently teach me (the critical elements of) a topic for $250 in 5 hours. The market seems to prefer to pay $11 for 25-40 hours of content. (And I admit to having bought hundreds of dollars of Udemy courses that I’ve never even watched, so in some way I’ve contributed to the problem. Rather than bookmark a course, I’ll often just buy it.)
Yep you’re the sweet spot for me. Exactly what I target :)
The part that makes me sad are complainers who buy a $200 course then ask for a refund because they blazed through it in an afternoon and feel like $200 should be at least 3 weeks of content.
How many hours of video are in such a course of yours?
Since I sell a subscription service, I've mostly studied others doing the same, but I've bought a few courses from very successful creators. Adam Wathan, for example, sells a 4 hour course for $150 a 22 hour course for $250. He's later said in interviews that he regretted making it such a giant course.
If I were to sell a one-off course, it would probably be at least somewhat grounded by those values since it's what the market has already set.
It’s 5 to 6 hours with another few hours of bonus material. The main thing I’m changing going forward is course structure so it becomes more like a self-paced workshop.
And to be honest it hasn’t been that bad, my main course has made $160k over its various iterations the past 5 years. The bigger thing is that I’m realizing the how-to style tactics course that is so popular these days doesn’t deliver what I truly want to teach.
Yeah that pricing / amount sounds in the normal range... I guess there's always some percentage of people like that.
My business is newer and smaller, but I've still encountered a couple of really aggressive emails. I suspect that it would be more if I were selling a one-off course instead of a feed, too!
I’m getting my money’s worth if you efficiently teach me (the critical elements of) a topic for $250 in 5 hours. The market seems to prefer to pay $11 for 25-40 hours of content. (And I admit to having bought hundreds of dollars of Udemy courses that I’ve never even watched, so in some way I’ve contributed to the problem. Rather than bookmark a course, I’ll often just buy it.)