Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

In today's world, ads are no longer about telling me about solutions to my problems, but they are about creating new needs. I'm fine with my current needs and I don't want smart people pulling my psychological levers to spend money on things I don't already want.

As ads get more and more effective, people will be incentivized to put up more and more ads. But there are already way too many ads for my liking.



I am quite happy with buying things I didn't need. I work to buy luxury(and I say this as a nomad who lives out of a single luggage with 6 t-shirts). Most of what we buy today were not available a couple of centuries ago and yet quite a large population would swear that they are "needs".

There are too many ads but it is possible to avoid a great percentage of them if inclined. My interaction with ads is pretty minimal and when presented often enjoyable. Using uBlock Origin I don't see ads on most sites. Youtube premium means no ads there as well. Spotify premium, so no ads for music. Video streaming services like netflix don't have ads.

My only ad interaction left is reddit(which offers premium) and podcasts or youtube video in-content ads where they are narrated by the creators whose content I am happy to support and in some cases I find the way they switch to ads quite funny.


Spot on - and I don't think this is new. Go back to newspaper ads in the 19th century and many (perhaps most) can be categorized as trying to create new needs. We're just better at it than we used to be.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: