Not the _other leaders_ in the industry, but the leaders in the _other industries_ they are pushing into, like architectural/automotive/simulation visualization. In each of those they have to face very different competitors with very different feature sets.
E.g. one of my past clients is using Viz4D for interactive architectural visualizations on their website for marketing purposes. For them that existing tool is already so integrated into their processes, and the feature set so well tailored to their industry, that I doubt Unity will be able to offer something competitive to what they have _today_ in the next ~3 years with their slow pace of development.
E.g. one of my past clients is using Viz4D for interactive architectural visualizations on their website for marketing purposes. For them that existing tool is already so integrated into their processes, and the feature set so well tailored to their industry, that I doubt Unity will be able to offer something competitive to what they have _today_ in the next ~3 years with their slow pace of development.