Another possible explanation: They have a team of lawyers with the task of enforcing their trademark. It's a machine that went off tracks because they either started doing mass lawsuits or ran out of higher priority targets.
It's like when you have a team of lawyers with the job of looking at contracts and licences, they will start suggesting changes even if that makes no sense because they're paid to suggest changes. See jslint and the special "can be used for evil" licence.
It's like when you have a team of lawyers with the job of looking at contracts and licences, they will start suggesting changes even if that makes no sense because they're paid to suggest changes. See jslint and the special "can be used for evil" licence.