> The entire point of SEO is tricking google into thinking a page should be the top result.
Many SEO professionals help businesses by writing the content people search for. Their goal is not to trick Google, but to write content that deserves the top spot. A mattress retailer may not have the first clue how to write content that is useful to people who want to buy mattresses, but SEOs and professional writers can do it for them.
Additionally, Mr. Mattress Retailer has no idea about the technical aspects of content that help Google to understand it: site navigation, meta data, schema data, and so on. Technical SEOs can help them out. The result is content that's relevant to the right audience, informative, and published with all the extra stuff that helps Google to make sense of it.
Many SEO professionals help businesses by writing the content people search for. Their goal is not to trick Google, but to write content that deserves the top spot. A mattress retailer may not have the first clue how to write content that is useful to people who want to buy mattresses, but SEOs and professional writers can do it for them.
Additionally, Mr. Mattress Retailer has no idea about the technical aspects of content that help Google to understand it: site navigation, meta data, schema data, and so on. Technical SEOs can help them out. The result is content that's relevant to the right audience, informative, and published with all the extra stuff that helps Google to make sense of it.