I completely agree with you about 3D. I despise it.
The Maxivision goal was a noble one, but it was just too expensive to work. Increasing the framerate of content playback on digital projectors will be a far less costly initiative than the Maxivision proposal would have been. Unfortunately I'm not sure 48 fps vs. 24 fps has enough "wow" factor to convince the average movie goer to go to the 48 fps screening over a 24 fps screening, but I really hope it will.
I agree that a simple increase in framerate isn't enough of a wow factor. It might be if it's also accompanied by a massive increase in resolution?
Either way, I'm looking forward to any improvement that doesn't involve 3D. Ebert's other guest author the week before the Maxivision one was an anti-3D article by Walter Murch, probably the most famous film editor and sound designer ever:
The Maxivision goal was a noble one, but it was just too expensive to work. Increasing the framerate of content playback on digital projectors will be a far less costly initiative than the Maxivision proposal would have been. Unfortunately I'm not sure 48 fps vs. 24 fps has enough "wow" factor to convince the average movie goer to go to the 48 fps screening over a 24 fps screening, but I really hope it will.