This a little misleading, as it's hard to imagine Apple making zero revenue well, ever. They could possibly be losing money, but there is no plausible scenario where they lose that much money. It's hard to imagine a scenario where they lose even an order of magnitude less money than that.
Apple TV+, Apple Music, Apple Arcade, Apple News+, purchases of books, movies, TV shows, music their 30% cut of App Store revenues and subscriptions; the $99 developer fee for the App Store; Final Cut and Logic; Apple Card interest fees, iCloud subscriptions, probably other smaller scale things.
I don’t know if the pricing adjusts regionally but when I just checked for here, the google drive plans are exactly the same price as the iCloud plans, bar the bottom
Google plan which is twice the price for twice the storage of the bottom iCloud plan.
Or worse than Scarface’s example - everything they have in China gets permanently appropriated by the government, and they have to rebuild all the supply chains somewhere else.