"We retain the middle cap in YouTube and MySpace because we think it prevents readers being confused by a word they are used to seeing in a particular way."
I'm used to seeing NATO, and thought Nato might have been a political figure I hadn't heard of.
> After reading this article you weren't sure what Nato was referring to? And thought maybe it was a political figure? Sorry, I can't believe that.
At least for me, the confusion was cleared up immediately after looking at the article, but that doesn't mean this style of headline isn't any less confusing. After all, lots of places (like HN) only display the headline.
It's just that a name is a case-sensitive string. If you said 'france is having a heatwave', 'FrAnCE is having a heatwave', or 'FRANCE is having a heatwave', I would be confused.
If I write an article about how 'France is having a heatwave' do you get confused and think 'France' must be referring to a natural person?