"Thought you had page optimization and testing all figured out? Think again rockstar. It seems the tide is turning back in favour of opinion based design.
According to a group of notable industry experts (including Rand Fishkin, Dan Martell, David Hauser and Chris Goward), A/B testing is apparently no better … “statistically speaking” … than the subjective opinion of your average CEO or corporate “design by committee” session.
"Thought you had page optimization and testing all figured out? Think again rockstar. It seems the tide is turning back in favour of opinion based design.
According to a group of notable industry experts (including Rand Fishkin, Dan Martell, David Hauser and Chris Goward), A/B testing is apparently no better … “statistically speaking” … than the subjective opinion of your average CEO or corporate “design by committee” session.
A “HiPPO” – is the Highest Paid Persons Opinion."