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Google will return different types of results depending on your query. For example shopping style queries produce Pinterest like sites. Questions produce Yahoo answers, Quora, and other faq style sites. It's much more nuance than just "show a company".

Also the AI you speak of can equally be used to produce content that looks real but is not. It's even possible to produce articles that are impossible to determine if a human wrote it.

This is a cat and mouse game that won't end. There's too much money on the line.



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