Fine, what about every poor person who gets their data stolen from an unsecured database, and gets their identity stolen?

Yours is also a rich person statement.

Unsecured databases are a huge loss for everyone.

Anything that forces a shift in this naive behavior of vendors, implementors and executives is not just fine by me, I welcome it. If my life suffers because of data of mine that's lost from companies' databases, I now know who to cease doing business with.