Yeah. It's weird to think about making a lot of money for a small amount of work, but it does make sense in the market.
I mean, if 16 people are willing to pay for an hour of your time on Monday, and you're only going to work 8 hours, how do you decide which lucky 8 people get your services? 1) First come first serve? 2) Pick 8 at random? 3) Pick the 8 who want it most?
#3 is most easily measured in "dollars they will pay," so you raise your price. Of course, it also favors the wealthy, so if you feel badly about that, do some pro bono or find a way to provide tiers of service at different prices.
I mean, if 16 people are willing to pay for an hour of your time on Monday, and you're only going to work 8 hours, how do you decide which lucky 8 people get your services? 1) First come first serve? 2) Pick 8 at random? 3) Pick the 8 who want it most?
#3 is most easily measured in "dollars they will pay," so you raise your price. Of course, it also favors the wealthy, so if you feel badly about that, do some pro bono or find a way to provide tiers of service at different prices.