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How many people ITT dissing the product are in the target market?

We're a Peloton and Hydrow family. We have friends with the mirror thing. These are prestige items for humble brags and typical keeping-up-with-the-joneses for relatively vain (as opposed to health conscious) upper-middle class to wealthy suburbanites.

If you want to understand the market, lurk on the Peloton Mom Facebook groups. It won't take long.

Edit: anyone interested in purchasing these products should know, the Peloton is a barely mediocre spin bike attached to an incredible digital experience. It's a blast to use. The Hydrow is a top notch erg attached to an abysmal digital experience, it sucks unless you use it without the screen. I haven't used the mirror thing but my wife's friends that have it don't like it.



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