This aside from the author of the article made me laugh:
(In 2020, the idea that fishing for “clicks” to drive ad revenue is a successful or even common business model is a fallacy. Publications that rely exclusively on advertising are failing at an astonishing rate; financially, many journalistic outlets are increasingly moving away from an ad-based revenue model driven by traffic, and instead focus on live events, subscriptions, optioning their articles to movie studios, and other models that rely on having a dedicated readership that trusts the publication).
Yes, clickbait is a really uncommon business model, and loads of Vice articles are being made into movies. The lack of self-awareness is breathtaking.
(In 2020, the idea that fishing for “clicks” to drive ad revenue is a successful or even common business model is a fallacy. Publications that rely exclusively on advertising are failing at an astonishing rate; financially, many journalistic outlets are increasingly moving away from an ad-based revenue model driven by traffic, and instead focus on live events, subscriptions, optioning their articles to movie studios, and other models that rely on having a dedicated readership that trusts the publication).
Yes, clickbait is a really uncommon business model, and loads of Vice articles are being made into movies. The lack of self-awareness is breathtaking.