It's the endless cycle between bundled and a-la-carte (regardless of medium).
Cable TV was already priced optimally and digital versions are just catching up. People want more channels from a single source, but each person wants their own selection. Bundling brings down overall cost and provides many more channels, especially smaller ones with more niche content. A-la-carte can be cheaper (not always) but is limited in content.
Add in licensing and rules by content producers and there's no escape. Something fundamental needs to change beyond just the delivery mechanism of video. Many people now watch Youtube creators as a replacement for TV so maybe that's the future altogether.
Cable TV was already priced optimally and digital versions are just catching up. People want more channels from a single source, but each person wants their own selection. Bundling brings down overall cost and provides many more channels, especially smaller ones with more niche content. A-la-carte can be cheaper (not always) but is limited in content.
Add in licensing and rules by content producers and there's no escape. Something fundamental needs to change beyond just the delivery mechanism of video. Many people now watch Youtube creators as a replacement for TV so maybe that's the future altogether.