It’s just odd that they bothered getting into this space in the first place and that they used their YouTube brand for this - “YouTube” was meant to disrupt and subvert established television, not become a part of it.
I guess Google’s thinking was that the data about what people are watching was worth something which would allow them to extract higher ad revenue from TV-provider-ad-inserts as they’d be more targeted than the general-audience ads you get with traditional cable/satellite TV - but Sling and PS Vue have the same proposition to advertisers.
I guess Google’s thinking was that the data about what people are watching was worth something which would allow them to extract higher ad revenue from TV-provider-ad-inserts as they’d be more targeted than the general-audience ads you get with traditional cable/satellite TV - but Sling and PS Vue have the same proposition to advertisers.