That is not a la cart. I want the option to subscribe to individual channels - ideally with multiple tiers.

They do that as well. It‘s called channel memberships. Though they are nowhere near Twitch yet in terms of funcionality.

https://creatoracademy.youtube.com/page/course/channel-membe...

You need to in the Partner program and have 30‘000 subs though (1000 for gaming content).

This is obviously very important for YouTube Gaming. They are (finally) getting into bundling one membership per month with YouTube Premium.

This is IMO the single most reason why Twitch is so successful. They should’ve copied Twitch Prime much earlier. The fact that kids can use their free sub a month from their parents Amazon Prime sub was a stroke of genius.

Interesting. I watch a lot of content through YouTube daily, but I have never seen this "Channel Memberships" thing. Thanks!

EDIT: Wow. I'm even subed to MKBHD, the example you use in your other comment, and I never noticed the "Join" button before. YouTube does a terrible job of advertising that! How am I even supposed to know what "Join" means? Thanks again for pointing that out!

In your parenthesis you said, "or ten dollars a month on YouTube premium." What did you mean by that? I thought you meant that a YouTube premium subscription for $10 a month would be acceptable but maybe you meant something else.

"YouTube Premium" is a subscription service that allows users to disable ads on the entire platform (plus a few other minor perks) for a flat monthly fee. I guess it's actually $12/month, not $10/month. That subscription fee supplements the platform and creators for the lost ad revenue.

I meant that they could continue to offer YouTube Premium as a way to disable ads on all channels and support premium subscriptions for individual channels as an alternative for users who might not be interested in buying YouTube Premium just to support one or two channels.

> as a way to disable ads on all channels and support premium subscriptions for individual channels

Ah. In your comment you said "or," so I thought you meant "or." As in YouTube should offer this or that, not YouTube should offer this and that. But it seems like another poster has also brought up the relatively new channel membership feature.