Most do care but about other things. For example they might care a lot that their company has a diversity policy and blacks out their Twitter avatar but not that their company helps overseas regimes kill journalists and opposition politicians.
Or they might care about their family, parents in care homes and their neighbours and church but not where their wage comes from a company that doesn't hire equally.
I totally understand if you think less of me for this perspective but at least I am honest.
I legitimately do not care.