> Market share and attractiveness aren’t necessarily related.

Well, they are. You're confusing niche market segments with overall preferences. Veblen goods don't have traction in general markets.

Speak for yourself. If I'm going to buy a boring car, I certainly would take a Kia over a Mercedes, even if both were free.

Mercedes are completely outdated. Nice leather, that's it.

Mercedes would like to have a word with you.[0]

[0] - Mercedes to debut Formula 1 MGU-H technology in AMG road cars - https://www.formula1.com/en/latest/article.mercedes-to-debut...

Much more interesting would be the CVS gearbox which is THE Mercedes advantage, the TCU, the shifter or the ECU. 100x better but also 100x more expensive. Will not happen. Worked in F1.

A hack on the turbo of an ICE car sounds pretty out dated to me.

What would they have to do to get you really excited? Fusion drive?

Warp drive.

ICE is dead. It's a welcome piece of fun at weekends, at the track, and when we drive our classic cars. But, I'm afraid, thats it.