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The iPhone SE is less a "cheap iPhone" and more "an expensive basic smartphone". Far more people upgrade to it from a low cost Android device then downgrade from a different iPhone.



And that is exactly why they can expect marketshare growth. Who is gonna buy a 600$ range plastic laptop PC if Apple ship a 700$ range MacBook SE?

Of course you'd still get 350$ range crappy product, Apple can't and don't want to compete a those levels.


Plastic PC laptops cost $300 now, not $600.


Please do read my second sentence before reacting to the first one...


The iPhone SE also picks-up the market segment that prefers smaller phones.




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