That was interesting! Surely not an accident. Possibly to:
- Emphasise the breadth of their silicon expertise across CPU / GPU / Neural Engines etc.
- Because Arm has little or no brand recognition (Apple > Intel > Arm in branding terms).
- Distinguish from any me-too moves to Arm by competitors.
There you go! Someone finally figured it out. Apple is moving to Apple Silicon, not ARM. Try to get LG to announce they’re offering a PC with Apple Silicon tomorrow.
The absence of any ARM mention is marketing, nothing more.
- Emphasise the breadth of their silicon expertise across CPU / GPU / Neural Engines etc. - Because Arm has little or no brand recognition (Apple > Intel > Arm in branding terms). - Distinguish from any me-too moves to Arm by competitors.