You could also argue that significant cuts to costs of already-profitable Mac computers, could lead to significantly higher sales volumes.
Greater marketshare also provides more value to shareholders meaning that shareholders still win, as do consumers.
More people with macs (and probably iPads/iPhones) would also increase other profit centers for Apple such as services (their highest profit center), warranties, and accessories. The profits and loyalty from these could easily far outweigh the $100-$300 of extra margin they might gain from keeping Mac prices the same.
Meaning that price cuts to macs might actually be more strategically beneficial (to EVERYONE) than hoarding higher margins.
Greater marketshare also provides more value to shareholders meaning that shareholders still win, as do consumers.
More people with macs (and probably iPads/iPhones) would also increase other profit centers for Apple such as services (their highest profit center), warranties, and accessories. The profits and loyalty from these could easily far outweigh the $100-$300 of extra margin they might gain from keeping Mac prices the same.
Meaning that price cuts to macs might actually be more strategically beneficial (to EVERYONE) than hoarding higher margins.