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Personalization of consumption is the final frontier for consumerist capitalist culture.


I certainly see that deepfakes will take us to a place where we can "choose the actors" to be compiled in to a film.

But that strikes me as potentially being the death of celebrity actors. If an actor's contribution can be downplayed in that way, then the actor's person becomes relatively unimportant. More akin to a puppeteer, still a vital role but the puppet takes the limelight somewhat.

I'm not sure Hollywood will choose this direction, it goes against their financial benefit I feel.




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